About GEO Guide

GEO Guide is an educational resource dedicated to helping marketers understand and implement Generative Engine Optimization strategies.

Our Mission

As AI-powered search transforms how people discover information and make decisions, marketers need reliable, research-backed guidance on how to adapt. GEO Guide exists to provide that guidance.

We aim to:

• Educate: Explain GEO concepts clearly and accessibly
• Inform: Share research-backed insights on what actually works
• Guide: Provide practical, actionable strategies
• Update: Keep pace with this rapidly evolving field

Editorial Approach

Our content is guided by these principles:

Research-Backed Insights

We prioritize information grounded in academic research and systematic testing over speculation and assumptions. When we cite statistics or make claims about GEO effectiveness, we reference the underlying research.

Practical, Actionable Guidance

Theory is only valuable if it can be applied. We focus on providing guidance that marketers can actually implement, with specific examples and clear steps.

Balanced Coverage

The GEO landscape includes many tools, providers, and approaches. We aim to present options fairly, highlighting strengths and limitations based on available information.

Transparency About Limitations

GEO is an emerging field. Much is still unknown or evolving. We're transparent about the limitations of current knowledge and avoid overstating certainty.

Content Updates

GEO best practices evolve as AI systems are updated and new research emerges. We review and update our content regularly to ensure accuracy. Each article includes a "Last updated" date to help readers assess currency.

Contact

Have questions, feedback, or suggestions? We'd love to hear from you.

Editorial Corrections

We strive for accuracy, but errors can occur. If you notice incorrect information in our content, please contact us. We'll review and correct verified errors promptly.