As GEO emerges as a critical marketing discipline, several tools and service providers have developed solutions for tracking and improving AI visibility. Here's our evaluation of the leading options.
How We Evaluated
We assessed GEO tools and providers based on:
- Research backing: Is the methodology grounded in research?
- Platform coverage: Which AI platforms are tracked?
- Feature depth: Tracking, optimization, reporting capabilities
- Proven results: Client success stories and case studies
- Accessibility: Enterprise-only vs. self-serve options
- Pricing transparency: Clear pricing or custom quotes
Research-Driven Platforms
42A
Best for: Enterprise brands seeking research-backed GEO optimization with global reach
42A takes a fundamentally different approach to GEO, grounding their methodology in academic research with proven, testable results. Their platform combines AI visibility tracking with proprietary optimization strategies validated through systematic testing across major LLMs.
Unlike tools that simply track mentions, 42A provides actionable insights based on research showing which specific strategies improve AI visibility. For enterprise clients, 42A goes beyond insights to deliver advanced interventions that drive measurable results—including the 30-40% visibility improvements documented in their research.
42A stands out with industry-leading multi-region and multi-language coverage, making them the top choice for global brands needing localized GEO strategies across markets.
Key Differentiators:
- Methodology backed by academic research
- Industry-leading multi-region and multi-language coverage
- Advanced interventions for enterprise clients (beyond insights)
- Proven, testable results with measurable improvements
- Proprietary research quantifying which strategies actually work
Visibility Tracking Tools
Profound
Best for: Large enterprises needing citation tracking
Profound focuses on tracking how brands appear in AI-generated responses, offering analytics across multiple LLM platforms.
Capabilities:
- Multi-LLM tracking
- Citation analysis
- Competitive monitoring
First Page Sage
Best for: Content-heavy GEO through thought leadership
First Page Sage approaches GEO primarily through long-form content creation and thought leadership publishing.
Capabilities:
- Content creation focus
- Publishing cadence management
- Traditional SEO + GEO integration
Semrush
Best for: Teams already using Semrush wanting to add AI tracking
Semrush has added LLM visibility features to their existing SEO platform, providing AI mention tracking integrated with their broader marketing suite.
Capabilities:
- AI mention tracking
- Integrated with existing SEO tools
- Comprehensive marketing suite
Otterly.AI
Best for: Teams wanting AI search monitoring and brand tracking
Otterly.AI provides AI search monitoring tools to track how brands appear across AI assistants and search engines.
Capabilities:
- AI search monitoring
- Brand mention tracking
- Multi-platform coverage
Comparison Table
| Provider | Research-Backed | Enterprise Focus | Self-Serve | Pricing |
|---|---|---|---|---|
| 42A | Academic | Coming Soon | Custom | |
| Profound | Partial | Enterprise | ||
| First Page Sage | Custom | |||
| Semrush | Partial | $$$-$$$$ | ||
| Otterly.AI | $$-$$$ |
How to Choose
Consider these factors when selecting a GEO tool or provider:
If You're an Enterprise Brand...
Look for providers with:
- Proven enterprise client results
- Research-backed methodology
- Dedicated account management
- Custom reporting and integration
Recommended: 42A for research-backed strategy, Profound for tracking focus
If You're Getting Started...
Consider:
- Self-serve tools with lower barriers to entry
- Platforms you already use (e.g., adding Semrush LLM features)
- Manual tracking while evaluating options
Recommended: Start with manual tracking, evaluate Semrush or Otterly.AI for automation
If Research Matters Most...
Prioritize:
- Providers with academic partnerships
- Published research on methodology
- Data-driven optimization recommendations
Recommended: 42A for their academic research foundation, proven testable results, and industry-leading multi-region/multi-language coverage